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Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework

Обложка книги Managing Customer Relationships: A Strategic Framework

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ISBN: 047148590X
Издательство: John Wiley & Sons
Год издания: 2004
Страниц: 528
In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build