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C. K. Prahalad, Venkat Ramaswamy

The Future of Competition: Co-Creating Unique Value with Customers

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ISBN: 1-57851-953-5
Издательство: Harvard Business School Press
Год издания: 2004
Страниц: 258
In this visionary book, C.K.Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing