Обложка книги The Future of Competition: Co-Creating Unique Value with Customers

The Future of Competition: Co-Creating Unique Value with Customers

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ISBN: 1-57851-953-5;
Издательство: Harvard Business School Press
Страниц: 258

In this visionary book, C.K.Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing