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Thom Braun

The Philosophy of Branding: Great Philosophers Think Brands

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ISBN: 0749441933
Издательство: Kogan Page
Год издания: 2004
Book DescriptionThom Braun takes us into the minds of some of the world?s greatest Western thinkers to find out what they might say about branding if they had been alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher?s "top tips", this unique book will resonate with all marketing and branding professionals.
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