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ISBN: 1582075409Издательство: WetFeet, Inc.
Год издания: 2005
A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and beyond the consumer products industry; what it takes to succeed; typical career paths; and how to navigate the recruiting process like a seasoned professional.