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Bruce Greenwald, Judd Kahn

Competition Demystified: A Radically Simplified Approach to Business Strategy

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ISBN: 1591840570
Издательство: Portfolio
Год издания: 2005
Страниц: 416
In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy taught in business schools (based on Michael Porter's work in the 1970s and 1980s) has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? After establishing the overriding importance of barriers to entry, Greenwald and Kahn argue...
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