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Edward F. McQuarrie

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

Обложка книги The Market Research Toolbox: A Concise Guide for Beginners Second Edition

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ISBN: 1412913195
Издательство: Sage Publications, Inc; 2nd edition
Год издания: 2005
Страниц: 224
If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.