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ISBN: 0-56608-044-3Издательство: Gower Pub Co
Год издания: 1999
Strategy is an elusive concept, too often assumed to be the province of directors and too "difficult" for many managers. The skills required to think strategically are also difficult to define, and attempts often only increase the confusion. And yet we have all acted strategically - think of when you last planned a holiday, or bought a house, or thought about your career! This book puts strategic thinking within the reach of all managers, showing you how you can learn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways. The approach is down-to-earth, jargon-free and full of useful examples and tips. John van Maurik clearly presents the key skills needed, helping you to be a better leader and change agent by applying the techniques to improve business effectiveness. The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organizational politics...