The Essential Brand Book: Over 100 Techniques to Increase Brand Value
Iain EllwoodISBN: 0749438630;
This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
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