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ISBN: 081382477XИздательство: Blackwell Publishers
Год издания: 2004
To many people, telecommunications is a glamorous enterprise in which the most important personnel are those whose voices stream through our radio speakers and whose faces glow on our television sets. But on-air jobs are, in many ways, just the tip of the electronic media iceberg. In Career Perspectives in Electronic Media, author Orlik offers a focused career guide that comprehensively covers job roles throughout the electronic media, as well as the industry issues, structures, and challenges with which the holders of these jobs must contend. The most salient aspect of the text consists of mini-essay profiles from practicing professionals throughout the industry characterizing their positions ' duties, talents, gratifications and drawbacks. These conversationally written profiles - nearly 50 in all - help to illustrate and further illuminate the industry issues and operations Orlik discusses. Coverage of job functions is extensive and contemporary, ranging from performance and...