Lambert M. SurhoneISBN: 978-6-1325-0080-9;
Roberto Crispulo Goizueta (November 18, 1931 – October 18, 1997) was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997. Under the direction of Goizueta, the Coca-Cola Company became a top US corporation. He is credited with invigorating the company with a global vision. In the process, he created more wealth for shareholders than any other CEO in history. He was also the first CEO to be worth over a billion dollars working for a company which he did not found.
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