Lambert M. SurhoneISBN: 978-6-1329-2038-6;
s model, arguing that the phase prior to the "chasm" is left unintended and that it, driven by technology commoditization and Lean Startup principles, requires an ambidextrous approach to product development along-side marketing to achieve product-market fit. Technology commoditization borrows from the term commodity in business economics. In terms of the Pre-chasm, technology commoditization enables entrepreneurs to found and build their companies at a lower cost, at the same time as the barrier to entry is reduced and competition more fierce.
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