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David K. Stotlar

Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library)

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ISBN: 1885693575
Издательство: Fitness Information Technology
Год издания: 2004
Страниц: 138
Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.