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Ronald J. Ebert, Ricky W. Griffin

Business Essentials (4th Edition)

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ISBN: 013067544X
Издательство: Prentice Hall
This best-selling book presents a brief ?no-nonsense? approach to the fundamentals of business which spans the range of all functional areas?management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium.