Cabela's: World's Foremost Outfitter: A History
David Cabela, Chuck YeagerISBN: 0839712804;
In 1961, Dick Cabela, with his wife, Mary, and his brother, Jim, turned his kitchen table into the foundation of what would become one of the world's top outfitting companies. The origins of this successful business are traced from Dick's bout with polioto his deep love of fishing and hunting that would inspire him. From one small ad in the back of the Casper Tribune (Wyoming) to an annual mailing of 60 million catalogs, Cabela's has served the needs of two generations of outdoor enthusiasts while remaining, at heart, a family business.
- OZON.ru 1998