Нравится LibRing?
Расскажи друзьям:
Nermien Al-Ali, Nermien Al-Ali

Comprehensive Intellectual Capital Management: Step-by-Step

Книгу можно купить в интернет-магазинах:

· OZON.ru 1867р. [Проверить наличие]
· OZON.ru 4239р. [Проверить наличие]
ISBN: 0471275069, 9780471275060
Издательство: Wiley
Год издания: 2003
Страниц: 312
Praise for Comprehensive Intellectual Capital Management "The ?Comprehensive Intellectual Capital Management? (CICM) approach Ms. Al-Ali has developed is truly groundbreaking in that it effectively addresses one of the most significant challenges in the intellectual capital management (ICM) arena today: the ability to directly link ICM to bottom line business value. The integration of innovation processes with knowledge management (KM) and intellectual asset management (IAM), combined with a robust portfolio management discipline are the most critical and unique components of the CICM approach. Additionally, the fact that CICM can be customized to fit the strategic direction, operational structure, and culture of a company is also a very appealing aspect of this bottom line?based approach. This book speaks to every person in the ICM chain, the inventor, market manager, patent attorney, finance manager, IA manager, research manager, business manager, production...