Обложка книги Comprehensive Intellectual Capital Management: Step-by-Step

Comprehensive Intellectual Capital Management: Step-by-Step


ISBN: 0471275069; 9780471275060;
Издательство: Wiley
Страниц: 312

Praise for Comprehensive Intellectual Capital Management "The ?Comprehensive Intellectual Capital Management? (CICM) approach Ms. Al-Ali has developed is truly groundbreaking in that it effectively addresses one of the most significant challenges in the intellectual capital management (ICM) arena today: the ability to directly link ICM to bottom line business value. The integration of innovation processes with knowledge management (KM) and intellectual asset management (IAM), combined with a robust portfolio management discipline are the most critical and unique components of the CICM approach. Additionally, the fact that CICM can be customized to fit the strategic direction, operational structure, and culture of a company is also a very appealing aspect of this bottom line?based approach. This book speaks to every person in the ICM chain, the inventor, market manager, patent attorney, finance manager, IA manager, research manager, business manager, production...