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ISBN: 0471216763, 9780471216766Издательство: Wiley
Год издания: 2002
"Consumer Evolution is a lucid, insightful guide to the massive economic and cultural changes that are reshaping business in the twenty-first century. Grantham and Carr sketch the big picture and its practical implications with equal ease. The result is a remarkably accessible, well-organized, and practical guide to business in the post- dot.com, post-9/11 age." ?? Dylan Tweney, Business 2.0, columnist and author "Now that the hype has abated, we can begin to work on those criticalelements that must be added to or modified in our management strategies. While global in reach, the internet is a personal thing. Consumer Evolution looks at how these personal aspects must be considered in our strategies and practices." ??Bruce J. Rogow, Fellow, Differentis Consulting, London, UK "Grantham and Carr do an excellent job of linking the changed psychology of the marketplace to new strategies which businesses must implement. A must-read for any...
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