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Virginia G. Drachman

Enterprising Women: 250 Years of American Business

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ISBN: 0807827622
Издательство: University of North Carolina Press
Meet Katharine Goddard, owner of a print shop and publisher of the first signed copy of the Declaration of Independence; meet Madam C. J. Walker, whose hair care products brought her from her slave parents' dilapidated cabin to her own Hudson River estate; and meet Hazel Bishop, whose "kissable" lipstick left an indelible mark on the cosmetics industry even after her own company disappeared. These are just three of the diverse women whose lives unfold in this engaging history of women entrepreneurs inAmerica from the colonial era to the end of the twentieth century. Some ran businesses in industries dominated by men, such as iron and aircraft production, while others built businesses that marketed specifically to women, in industries such as beauty, fashion, and food. Despite facing gender discrimination and the burdens of work and family, these women entrepreneurs understood the value of a good idea, were willing to take a risk, and believed in the possibility of the American...