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ISBN: 0471157503, 9780471157502Издательство: Wiley
Build an empire step by step Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In thisbook, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial toyour success, including Knowing when your product is market ready Creating a step-by-step product-to-market strategy Adjusting your strategy to changing market conditions Finding financial help from investors, manufacturers, and distributors Having manufacturers pay development costs prior to licensing ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a...