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ISBN: 0875846343Издательство: Harvard Business School Press
Here are lessons from the personal experience of the team that led one of the most successful transnational corporate mergers of all time-the transformation of SmithKline Beckman and the Beecham Group into SmithKline Beecham, one of the world's leading healthcare companies. The authors-key players in the transformation process that became known as Simply Better-recount their thinking and actions as well as the successes, failures, and lessons learned. Through the story of the merger, they present a framework of five requisites for creating and sustaining a culture of change: --instilling a winning attitude --making the organization the hero --striving for continuous learning --instituting strategic communication --aligning behavior with strategy For managers, this inside account offers a rare, behind-the-scenes glimpse into how a major company aligned its business actions and behavior to deliver a strategy in a rapidly changing industry, and shares lessons on...