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ISBN: 0871319276Издательство: M. Evans and Company
The magazine business is an entirely unique industry. It might even be said that every magazine is, in fact, its own business?what works for Playboy is very different than what works for Vogue. The key is in knowing how the business works, and thenadapting to fit your idea. James Kobak has the know-how to teach you just that, with over fifty years of experience and several successful startups under his belt. He has written this book to help a new generation of magazine publishers avoid reinventingthe wheel, and to let them learn from someone else?s missteps and heartaches instead of their own. The book starts with the basics: why there is a constant need for new magazines, what makes for a successful magazine, and the life cycle that allmagazines go through. Then it plots out, step by step, what is involved in starting a magazine: how to test the concept for a new magazine, produce a pilot issue, develop a business plan, assemble a staff, raise money, and more. Next...