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ISBN: 0875848303, 9780875848303Издательство: Harvard Business School Press
Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that--when managed right--will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)--one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. This hands-on resource, complete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree upon the best plan for gettingthere. Drawing upon their rigorous research with over 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson...