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Heidi Vernon-Wortzel, Lawrence H. Wortzel

Strategic Management in the Global Economy

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ISBN: 0471158739, 9780471158738
Издательство: Wiley Text Books
This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.