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ISBN: 186152160XИздательство: International Thomson Business Press
Smart Strategies SeriesThis is a book of business strategy that draws together definitions and views on a hot new topic - visioning. Increasingly managers and firms, world-wide, are realising that their organisations need visions to map a way ahead for the future. Visioning is a strategic tool and this book defines it and explains how to implement it. Divided into two parts, the first section examines different interpretations of what is meant by visioning while the second section shows how to use it effectively for business success. Case examples of poor and positive practice are included.