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ISBN: 0066619785Издательство: HarperBusiness
What's the best-run enterprise in the world? It just may be the Marine Corps. Far from being the hidebound, autocratic entity that most people imagine, the Corps has created a stunningly nimble, almost freewheelingly adaptive organization. The result: Though often faced with extraordinarily dynamic and complex challenges, the Marines get the job done every time. Their secret? Don't think boot camp. Instead, the Marines have refined a wide-ranging system of management practices that have undergone continuous evolution under the most demanding conditions conceivable. Armed with these straightforward principles, any organization can achieve the high-impact responsiveness demanded by today's ultra-competitive, fast-changing business environments. In Corps Business, author David H. Freedman brings these principles--and their application to the business world--to light in clear, fascinating form. Freedman brings you along to observe, firsthand the high-speed...