Entrepreneurship and New Venture Formation
Thomas W. Zimmerer, Norman M. ScarboroughISBN: 0024317403;
Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial ?spark? into a successful business, to makingthe transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality?lots of ?hands- on? tools readers can use to actually launch a business.
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