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ISBN: 1861521138Издательство: International Thomson Business Press
With over 400 entries, this book provides handy introductions to a full range of business and management techniques, disciplines and concepts. The coverage is international with geographic based entries for more than 50 countries, numerous entries on global perspectives as well as detailed explanations of specific practices and thinking. Rather than simple dictionary definitions, the Pocket IEBM provides thorough briefings of the issues surrounding a topic so that the reader can gain awareness as well as understanding quickly. There are entries covering the main aspects of accounting, economics, finance, HRM and industrial/labour relations, international management, manufacturing, information systems, marketing, operations management and research,organization behavior and strategy. The book will be essential reference reading for students on Business Studies, MBA and professional courses and will provide valuable briefings for managers and practitioners on any unfamiliar...