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ISBN: 0814407706Издательство: AMACOM
Год издания: 2003
Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer. Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including: the four types of corporate and business communications (human resources, business-related, legal, and informal) how to communicate bad news managing employee-to-employee communication how to measure the impact of internal communications With valuable strategies for aligning all business correspondence with the company message, Corporate Conversations shows professionals at all.