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Bertrand Moingeon, Guillaume Soenen

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

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ISBN: 0415282055
Издательство: Routledge
This edited book is devoted to an issue of increasing importance in management theory and practice: organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. As globalization of business and organizations of all kinds becomes the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research. The aim of this title is to further understanding about collective identities phenomena by bringing together contributions from various management disciplines. The editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization...