Clueless in Advertising
Jim Aitchison, May LwinISBN: 013008378X;
What is it like to work in advertising? What career paths are available? How do you get a job in an agency? CLUELESS IN ADVERTISING is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media. Pick up tips on how to make the most of an interview, whatyou need to say and show, and how headhunters can help you. PLUS: there?s lots of advice from the world?s top names in advertising and a great selection of ads to inspire you. This is the ONE book you need to get your career started!
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