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ISBN: 5-98293-076-8, 1576751856, 9781576751855Издательство: Berrett-Koehler Publishers
Год издания: 2011
The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered "success"; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques.