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Walter Lafeber

Michael Jordan and the New Global Capitalism, New and Expanded Edition

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ISBN: 0393323692, 9780393323696
Издательство: W. W. Norton & Company
Год издания: 2002
Страниц: 224
Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind?one pair of feet?at a time. With Michael Jordan and the New GlobalCapitalism , Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since...
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