Нравится LibRing?
Расскажи друзьям:
Ilan Alon

Chinese Economic Transition and International Marketing Strategy

Книгу можно купить в интернет-магазинах:

· OZON.ru 9116р. [Проверить наличие]
ISBN: 1567205879
Издательство: Praeger Publishers
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.
Посмотрите другие книги этой тематики: