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Steve Mariotti, Debra Desalvo, Tony Towle

The Young Entrepreneur's Guide to Starting and Running a Business

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ISBN: 0812933060
Издательство: Three Rivers Press (CA)
It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world -- from superstars like Microsoft's Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques. You'll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet. This book will show you how to: Prepare a winning business plan Register your business legally and easily Understand finance and keep smart records Conduct market research that really works...