Обложка книги The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)

The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)

ISBN: 0865714517;
Издательство: New Society Publishers

In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives.