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ISBN: 0312284543Издательство: St. Martin's Griffin
Год издания: 2001
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur tookthe concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the waywe do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage? This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped...