Обложка книги The Agenda : What Every Business Must Do to Dominate the Decade

The Agenda : What Every Business Must Do to Dominate the Decade

ISBN: 1400047730;
Издательство: Three Rivers Press

Amazon.com's Best of 2001"Suddenly," writes Michael Hammer in the opening to his confidently but aptly named new book The Agenda , "business is not so easy anymore." He then sets out an ambitious plan for righting what many businesses are doing wrong, much as he did a decade ago in his bestselling Reengineering the Corporation . This time, however, he retreats from the overarching "big idea" promulgated in his earlier book to present a system that incorporates nine ideas geared for an environment where customers really do rule. Hammer unveils these aligned-but-individual ideas, which relate to process and customer orientation, along with measurement, management, connecting via the Net, and eventual positioning as "components of virtually extended enterprises" rather than "self-contained wholes." He goes on to explain why they represent improvements over past procedures and cites examples of them in practice. (While discussing measurement, for instance, he shows why most...