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Michael R. Czinkota, Ilkka A. Ronkainen

International Marketing With Infotrac

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ISBN: 0324190468
Издательство: South-Western Educational Publishing
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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