International Marketing With Infotrac
Michael R. Czinkota, Ilkka A. RonkainenISBN: 0324190468;
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
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