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ISBN: 0070240205Издательство: McGraw-Hill (McGraw-Hill Trade)
Год издания: 1993
Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives. Applied Strategic Planning surpasses other strategicplanning models in many key areas, including: Emphasis on organizational culture Integration of business and functional plans Performance audits Gap analysis Values clarification Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including: How to determine if an organization is ready for strategic planing Effectively communicate a corporate vision Recognize the role of culture in changing strategic direction Understand the various roles of a consultant Write effective mission statements Create contingency plans Containing charts, diagrams, and checklists along with illuminating examples from the...