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Adrian J. Slywotzky

Value Migration: How to Think Several Moves Ahead of the Competition

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ISBN: 0875846327, 5-902862-09-4, 9780875846323
Издательство: Harvard Business School Press
Год издания: 1996
Страниц: 326
This book includes a new strategic concept to enable managers to understand and anticipate where the value in their business is headed. It identifies and articulates the key principles that form the basis of a sound strategy: understanding the customer and innovative business design. Techniques to help companies develop profitable business models are described. It shows companies how to act aggressively to capitalize on the opportunities they create.