Harvard Business Review on Measuring Corporate Performance (Harvard Business Review Paperback Series)
Peter Ferdinand Drucker, Robert Eccles, Joseph A. Ness, Thomas G. Cucuzza, Robert Simons, Antonlo Dbvlla, Robert Kaplan, David NortonISBN: 5-9614-0192-8; 5-9614-0452-8; 0875848826; 5-9614-0249-5; 9780875848822;
Издательство: Harvard Business School Press; 1st edition
The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The works collected in Harvard Business Review on Measuring Corporate Performance--including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton--offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly.