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Ethan M. Rasiel

The McKinsey Way

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ISBN: 0070534489, 5-9614-0096-4, 9780070534483
Издательство: McGraw-Hill
Год издания: 1999
Страниц: 188
Формат: 155x235
When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In The McKinsey Way , former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants How to "sell without selling" How to use facts, not fear them Techniques to jump-start research and make brainstorming more productive How to build and keep a team at the top its game Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey How to get ultimate "buy-in" to your findings Survival tips...