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ISBN: 1865089826Издательство: Allen & Unwin
Год издания: 2004
Book Description Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, andensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.