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Paul Burns

Corporate Entrepreneurship : Building an Entrepreneurial Organization

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ISBN: 1403908095
Издательство: Palgrave Macmillan
Год издания: 2004
Book Description Continual change, rapid technological development and economic uncertainty are terms we are familiar with in today's business environment. Existing organizations need to adapt quickly to avoid being overtaken by new rapid growth ventures. The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, speedy, creative, innovative and opportunistic. Today's managers need to act in an entrepreneurial manner, and this text gives them the tools to do so.