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Paul Burns

Entrepreneurship and Small Business

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ISBN: 0333914740
Издательство: Palgrave Macmillan
Год издания: 2004
Book Description This new text succeeds the second edition of Small Business and Entrepreneurship by Paul Burns and Jim Dewhurst. It combines a theoretical management perspective with a practical "how-to" element. Boxed mini-cases, a step-by-step guide to producing a business plan and full length case studies give it great practical application. Entrepreneurship and Small Business is written for upper-level undergraduates and MBA/postgraduate business students taking small business or entrepreneurship courses.