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ISBN: 0702155438Издательство: Juta Academic
Год издания: 2004
Book DescriptionThis practical guidebook focuses on the eight business functions: general management, finance, marketing, operations, purchasing, human resource management, administration, and public relations. Each is fully described, and guidelines on planning, developing, and implementing them to increase profitability and to ensure the success of the business enterprise are provided. Also offered are practical examples, activities, and self-evaluation tests to ensure easy application of the theories presented.