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Michael Bergdahl

What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

Обложка книги What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

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ISBN: 0471920169
Издательство: Wiley
Год издания: 2006
Страниц: 256
Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton." -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Don't try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong...