Обложка книги Global Marketing (4th Edition)

Global Marketing (4th Edition)


ISBN: 0131469193;
Издательство: Prentice Hall
Страниц: 656

This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.

Похожие книги:

Warren J. Keegan, Mark Green

Warren J. Keegan, Mark C. Green

Warren J. Keegan, Mark Green
For undergraduate and graduate courses in Global/Intern
This leading book in international marketing features c…