Обложка книги How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons: The Principles of Cultural Branding

ISBN: 1578517745; 9781578517749;
Издательство: Harvard Business School Press
Страниц: 263

<b>&#8220;Iconic brands&#8221; (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features</b> <p> This book distills the strategies used to create the world&#8217;s most enduring