Обложка книги Principles of Advertising & IMC w/ AdSim CD-ROM

Principles of Advertising & IMC w/ AdSim CD-ROM

ISBN: 0073049719; 9780073049717;
Издательство: McGraw-Hill/Irwin

PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text