Обложка книги The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

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ISBN: 0060081996; 9780060081997;
Издательство: Collins
Страниц: 320

<P><B>World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in 'The Public Relations Era', dramatising the fall of advertising and subsequent rise of PR.</B> </P> <P>Publicity first, advertising second: this is the

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